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Noida
Noida is about 20-kilometre (12 mi) southeast of New Delhi. It is bound on the west and south-west by the Yamuna River, on the north and north-west by the city of Delhi, on the north-east by the cities of Delhi and Ghaziabad and on the north-east, east and south-east by the Hindon River. Noida falls under the catchment area of the Yamuna river, and is located on the old river bed.
Noida is a major hub for multinational firms outsourcing IT services. Many large Software and Business Process Outsourcing (BPO) companies have their offices in the city.
Many other companies have their Indian branch offices in Noida, because of the Special Economic Zone, the suburban atmosphere in Noida and its proximity to Delhi. Noida also has the head office of the Software Technology Park, established by the Government of India to promote the software industry.
Noida is a major hub of industry. Noida has quickly emerged as a hub for automobile ancillary units, with companies like Escorts, Honda-SIEL and New Holland Tractors (JV of FIAT with Ford), opening up shop in the city. A Daewoo plant was also located in the city, but has since closed. Major manufacturers and others like Fiserv, ALSTOM, ISGEC, LG, Samsung, and music company T-series also have their corporates in the city.
There is more to Noida than just industry. Film city, is the hub of all the major news channels and famous studios. News channels such as Zee News, NDTV, TV Today group, IBN, CNBC and many more are situated here. Noida's proximity to Delhi, which is the political hub of the country, makes it an attractive destination for news channels. Commercial activities have also risen in recent years, with a sudden spate of new malls and multiplexes.
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